Ben Willis – Woodcraft

Ben Willis – Woodcraft approached us to develop an organic yet clean and elegant brand that would showcase their beautiful hand-made products and help promote the courses that they run in London and the Welsh Borders.

The simple hand-drawn oak emblem represents the use of oak as a key component in both the furniture and woodenware offered by Ben Willis – Woodcraft. Simple typography and use of clean layouts and white space throughout the website helps project the product imagery. A colour palette inspired by the changing woodland flora underpins all communications materials and ties them together.

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Amplify Creative offered a highly professional service from start to finish, from the initial concept phase through to final user testing and launch. David, Amplify’s Creative Director, was great to work with and brought an intuitive touch to his branding and design work. All in all, I am more than delighted with the final outcome, online and print.

Ben Wills, Owner and Green-wood worker